Guided by our Vision, Mission and Core Values, CitiHomes has adopted the following business strategies:

Practical and cautious financial management

We believe in traditional and proven financial management philosophies. Our operations and processes, strategies and costs are constantly reviewed, analyzed and evaluated.

Concentration on core business and specialization

We see to it that we remain focused on our core competency of developing low- and middle-cost housing projects. Any diversification from this primary strategy extends merely to backward and forward supply chain integration in order to better control the quality of our commitments, products, and services.

Careful site selection

The company adheres to key principles in selecting the locations of our future projects, namely, accessibility, proximity, feasibility, and growth potential.

Capitalizes on strong business partnerships

We capitalize on our strong and lasting business partnership with our financing institutions, suppliers and contractors, brokers and agents. Cost savings generated out of these partnerships are naturally passed on to our buyers.

Innovative construction techniques and designs

We constantly improve our products to be able to adapt to the ever-changing market demands. The company’s management and staff are frequently sent to training and seminars to relentlessly improve their skills and competence.

Creation of affiliates for supply chain integration

To cut cost and improve efficiency, we have established, to date, three companies that take care of some of our requirements – concrete hollow blocks are being supplied by Templar Concrete Products, water supply by Basic Enterprises, and landscaping by FaithGardens and Orchids.

Concept of not just a home but a community

We believe that we don’t just build houses. We build lives.  CitiHomes will hold true our Mission, Vision and Values.  Every project of CitiHomes, from Il Giardino onwards, shall feature a CitiHomesCommunity Center.

Recruitment and constant training of key people

Realizing that one of CitiHomes’ biggest assets are our people and that the quality of our personnel and their capabilities are the key ingredients in our CitiHomes’ successes, we constantly search for the right people and arm them with additional knowledge through continuous developmental trainings.

Compliance to its culture of  integrity

CitiHomes sees to it that it operates and follows the strong business ethics it has set for the company. CitiHomes’ pro-active stance, supported by strong ethics-directed communication and employee training ensures that ethical culture is built and sustained.